Tenders open doors to lucrative opportunities and business growth, but the process of writing and submitting a tender is time-consuming and resource heavy. If you’re new to the world of tenders or are looking to increase how often you bid for them, or just don’t have much success, you have two options: take a tender writing course or outsource to a professional tender writer.
Why do a tender writing course?
Tender writing courses cover essential knowledge and skills for submitting tenders. They shed light on the intricacies of the Request for Tender (RFT) documents, teach you to craft persuasive responses, and provide a low-risk environment to practice your skills. Training your in-house team can be beneficial for regular tender submissions or if you find yourself facing a last-minute submission. These courses equip you with insights that enhance your confidence, even if you eventually opt to outsource the writing tasks.
However, there’s more to winning tenders than just understanding the basics and like any skill, practice makes perfect.
Why outsource tender writing?
While your business may have the capabilities to fulfil contracts, articulating your business’ strengths in a compelling, compliant and competitive manner is an art in itself. When the stakes are high, the contract is lucrative, or you simply don’t have the time or resources, engaging a tender writer is a sure-fire way to ensure you’re putting forward an engaging bid that stands out.
Here’s why outsourcing is effective
Frees up time: Tender writing is notoriously time-consuming and bound by strict deadlines. Outsourcing bypasses the lengthy learning curve of taking a tender writing course, then practicing that skill before even applying it to a real-life tender opportunity. It allows work on the tender to begin immediately, with a team that already knows the ins and outs of tender writing. This frees up you and your staff to concentrate on your core business
Immediate expertise: Professional tender writers bring immediate, specialised knowledge and experience that would take years to develop in-house. This is time your business might not have when an opportunity arises.
A fresh perspective: A tender writer can quickly spotlight potent selling propositions most relevant to a specific tender, guaranteeing the proposal emphasises the aspects most likely to secure a win.
Cost-effective: A one-off course fee might seem like a more economical choice at first glance. However, weigh in the costs of lost tenders due to inexperience, the time for staff spend away from their primary tasks, and constant upskilling. Outsourcing might seem costlier initially, but the high win-rate of a professional tends to yield a higher return on investment.
Comprehensive services: Tender writers often offer a suite of services, from research and analysis to presentation and quality assurance. They ensure your response isn’t just well-written, but also well-presented, compliant, and tailored to win. A tender writing course might teach the basics of writing, but it rarely covers these end-to-end processes in depth.
Alleviated pressure: Crafting a tender while juggling other responsibilities can be stressful for your in-house team. By outsourcing, you relieve your staff of this pressure, reducing burnout and optimising efficiency.
Scalability: When multiple tenders arise, managing them in-house can be challenging, especially if only a few employees have undergone a tender writing course. Outsourcing offers the flexibility to manage numerous bids without skimping on quality.
Higher success rates: Leveraging the strategic know-how of seasoned proposal writers translates to greater success than what might be achieved by those fresh out of a course.
What does a tender writer do?
A tender writer will:
- Help you define your value proposition, aligning it with the selection committee’s or procurement’s needs and expectations.
- Write detailed responses which fully and correctly address the questions, highlighting why your business is the best choice.
- Pay close attention to the details, double checking all the compliance requirements are complete. These include attaching insurance certificates, CVs and plans, if requested by the Request for Tender and ticking all the required boxes – literally.
- Proofread the tender response to ensure it not only conveys the intended message but also reflects the utmost professionalism and attention to detail.
Tenders are gateways to business growth, and how you approach them can make all the difference. While tender writing courses lay the groundwork, outsourcing to seasoned professionals promises immediate expertise, a fresh perspective, and ultimately, a higher likelihood of success. In the high-stakes game of tender submissions, having an expert in your corner might just be the edge you need.
For help with writing, editing or proofreading your tender, contact Tender Writers today or call us on 0448 566 377 or 02 8036 5532.