Didn’t win a tender? A good debrief can help relieve the pain.

Not winning the government tender you’ve worked so hard to put together can be a bitter pill to swallow.

But before you drown in a sea of disappointment, make sure to request a debrief to ascertain just how well your proposal went down. There’s much insight to be gained if you ask the right questions. Try these on for size.

How did you stack up?

Find out how your submission fared in terms of providing the ideal solutions to answer the terms of the contract. What did the competition have that yours didn’t?

Was it all about price?

If your price had been the same as the winning bid, would your tender have been seen to represent good value? If not, why not?

Ease of assessment.

So many questions and mandatory requirements can make tendering a bit of a nightmare, so make sure to check if the way you put together your submission responses made it easy for the panel to navigate and score it appropriately.

Were you compliant?

If there’s one thing that will get your bid disqualified PDQ it’s non-compliance. All that effort down the drain because you didn’t stick to the page limit or font size. Perhaps you confused ‘mandatory’ with ‘if you feel like it’? Whatever it was, find out so you can avoid making the same mistake in future.

Compelling evidence.

Could you have substantiated your claims more effectively? Did you waffle or use content that wasn’t relevant? Check to see how clearly your case came across.


How well you presented your submission is important. Was yours on par with others or was it below the expected standard?

Tone and language.

Writing style is important because there’s no guarantee everyone on the judging panel will be an expert in your field. Your submission needs to be pitched correctly for the target audience. Was your response perhaps too casual? Or simply too technical to understand?

And finally…

Any other feedback? Recommendations to improve your chances or make your bid stand out from the competition can truly beneficial, so make sure to ask if there are any further suggestions.

If you would like help writing, editing or proofreading your Tenders, proposals or business documents, head to the contact  page or call Rosemary Gillespie direct on 02 8036 5532 or 0411 123 216.

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