5 mistakes to avoid during the tender writing process

Write a fantastic winning tender by avoiding these common mistakes.

A successful tender results in a contract that grows your business revenue. However, there’s a certain art to writing a tender that it’s important to grasp to increase your chances of tender success.

With over 20 years of experience as professional tender writers and tender auditors, this is something we to excel in. To help you too, we’ve compiled a list of the five mistakes people make most during the tender writing process so you can avoid them when writing your next tender.

Mistakes commonly made during the tender writing process

1. The tender isn’t tailored to the prospective client

Imagine you’re a team member assessing tenders submitted by potential suppliers following a request for tender or proposal issued by your organisation.

The responses fall into two categories:

  • The first are tailored directly toward your organisation – they use your organisation’s name several times and describe the specific ways they will benefit your business.
  • The second group are vague, don’t mention your organisation specifically or set out why you will benefit by selecting them. Basically, all these tenders do is talk about how great their business is.

Which would you choose?

The answer is obvious – you’d opt for the tender that wasn’t written in a cookie-cutter format and doesn’t feel like it’s been sent out to hundreds of other prospective clients.

Use this logic to your advantage when writing a tender or proposal. Incorporate as much information about the potential client as possible. For example, refer to them by name several times throughout. Use words such as ‘you’ and ‘your’. Describe the advantages you will bring to their organisation.

2. Your value proposition isn’t clear

All good tenders start with a compelling value proposition – an explanation of what’s in it for the potential client. Whether you’re writing government tenders or tendering to a private or listed company, you’re unlikely to succeed without incorporating your value proposition in your tender.

Fortunately, there are many ways in which you can demonstrate your value in a tender, such as by including the following:

  • Case studies that explain how you save time or money for your clients or other benefits
  • Positive customer testimonials
  • Accreditations
  • Awards.

3. Your points aren’t backed by evidence (or the required documents are missing)

The point of writing a tender is to be persuasive – which means that people often default into writing tenders packed with flowery language or buzz words. These are the kind of words they believe will win over the potential client. However, such words are often overused and don’t really prove the point you are making. For example, saying that your products are award-winning isn’t as useful as stating what awards you’ve won. Simply put, you aren’t providing the reader with answers to their questions as they read.

As such, to ensure your words aren’t sabotaging your tender writing success, ensure your statements are backed up with evidence, data, and relevant documents when necessary.

4. Your tender isn’t attractively formatted

Poor formatting, design or layout could also make your tender less effective.

This is because it could make the document (which is already lengthy) difficult to read or digest. In fact, it could mean that the reader shuts off entirely or does not pay attention when reading the tender.

Once you’ve written a brilliant tender, review the document to ensure that it’s well formatted. For example, leave plenty of white space on the page and avoid large blocks of text where possible. Incorporating colours and logos can go a long way, even when writing government tenders.

It’s also important to include graphics, wherever possible. These can include photos, illustrations, charts and diagrams.

5. Not hiring a professional

Writing the perfect tender is no easy task, especially if you’re new to the tender or bid writing world. As a result, one of the biggest mistakes people make when trying to write a tender is not hiring a professional who understands the ins and outs of tender writing.

When you hand these duties over to a professional tender writer, you increase your chances of success quite considerably. This is because they’ll avoid the pitfalls listed above while also ensuring you’re submitting high-quality tenders – the kind that is likely to achieve the results you’re looking for.

Get expert help during the tender writing process

If you’re considering hiring a professional tender writer, you’ve come to the right place. Our professional tender writers have years of experience in winning tenders, which means we can help you win the contracts you deserve. In fact, 80% of the submissions written by our team are successful.

If you’d like to find out more or are ready to hire a tender writer, please do not hesitate to get in touch.

For help with tenders, including government tenders, contact us today or ring us on 0448 566 377 or 02 8036 5532.

Our team of skilled tender writers offers professional tender writing services that will help you to ensure that your tender is the best it can be.

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